Jose Palomino, CEO of Value Prop, Announces New B2B Program to Help Business Owners Find Their Competitive Edge to Succeed

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Jose Palomino, CEO of Value Prop, Announces New B2B Program to Help Business Owners Find Their Competitive Edge to Succeed

December 29
18:54 2021

The Competitive Edge Program from Value Prop Interactive gives B2B business owners struggling with sales growth, margin pressure, slowing sales cycles, and inconsistent lead generation precisely what they need to unlock revenue growth.

Many coaches and consultants ask business owners to “reinvent” themselves or their businesses to become successful. In contrast, Value Prop Interactive focuses on helping B2B owners leverage what their company already does well to win more and better business. 

Clients of Value Prop Interactive say

The principles of Value Prop have been game-changers for us. Their training, coaching, and support have helped us weather the current storm and even find growth we didn’t think was possible.” – T. McBride, VP, Burns & McBride, Inc.

Jose has been a great partner in the success of our business.  He has made a difference in our business and helped increase one of our divisions’ valuations, leading to its successful sale.  By keeping us focused on driving revenue, Jose and Value Prop have been vital to our business success.” – J. McNeely, President of Spec-Rite Systems, Inc.

A Customized Approach

According to company CEO Jose Palomino, “The key to B2B success is to find or develop a few key things that you do better than the competition – and make sure your ideal customer knows and values those differences.”

Instead of recommending a one-size-fits-all approach, the Competitive Edge Program delivers a customized strategy for growth that owners of companies with revenues between two and twenty million dollars can execute with their current resources and capabilities. Owners work directly with Jose, who helps them get clarity on what is impacting their growth—and strategizes how they can leverage their business’s unique position and processes to get ahead of their competition. 

About Value Prop Interactive

Years ago, sales and marketing expert Jose Palomino observed that business owners had little support to organize their efforts and resources to drive growth strategically. He says, “I’d see business leaders invest heavily in individual tactics—but they didn’t really have an overall game plan to pull it all together. There were a lot of wasted opportunities and resources as a result. So I knew there had to be a better way.” 

In 2006, after earning an MBA from the Villanova School of Business, Jose founded Value Prop Interactive: a strategy consultancy specializing in helping B2B business owners integrate their approach to strategy, marketing, sales, and operations to win more and better business.

Value Prop partners with business owners in “done-with-you” consulting programs that condense decades of strategy, marketing, and sales experience into customized, actionable strategies for growth. Through their efficient programs, Value Prop helps business owners gain the clarity, know-how, and support they need to sharpen their business’s ability to win—without the risk, uncertainty, and expense of traditional consulting.  

Value Prop has delivered significant growth for owner-led industrial businesses and larger companies, such as Royal Building Products, Salesforce, SAP, and others. 

About Jose Palomino 

Jose Palomino, CEO of Value Prop Interactive, has a passion for helping B2B business owners struggling with sales growth in commoditizing markets sharpen their competitive edge. “A competitive edge is what sets your business apart,” Jose explains, “It’s about doubling-down on what you do well, figuring out how to do it even better, and going after customers who care about that the most.” As a result, Jose has unlocked new growth for many owner-led B2B companies by empowering owners with winning marketing and sales strategies.

Jose is a speaker, professor, podcast host, and author of the acclaimed book ‘Value Prop: Create Powerful I³ Value Propositions to Enter and Win New Markets.’ In addition, Jose has been a featured expert on dozens of B2B podcasts, speaking platforms, and Manufacturing Masters. 

To learn more about his work and how Value Prop Interactive can help your company win more and better business, just visit

Media Contact
Company Name: Value Prop Interactive
Contact Person: Catherine Goodson, Marketing Manager
Email: Send Email
Phone: 757-975-0156
Country: United States